Company | Beasley Media Group |
Position | Digital Sales Specialist |
Description | Title: Digital Sales Specialist Location: Charlotte, NC The Digital Sales Specialist (DSS) will possess a deep knowledge of digital, from tools that work best to achieve specific goals, to the elements needed for a successful campaign. The ideal candidate will be comfortable speaking individually with sellers, or presenting to a room filled with clients. The DSS will be well-versed in display advertising, email marketing, social and content marketing, and will be analytical, organized, solution-minded, and customer centric. The DSS will work cooperatively with salespeople to strategize and execute flawless digital campaigns, sharing the following responsibilities: • Prospect clients for digital marketing campaigns • Perform customer needs analysis (CNA) in the field to uncover client’s goals and strategic objectives • Create custom strategies and tactics to achieve client’s goals and format into custom client facing proposals • Present proposal to client • Close sales and execute digital solutions for clients • Recommend specific digital services to support the client’s strategic goals • Work closely with the digital POD for pre and post sales • Communicate specific product benefits and processes to clients, to ensure quality and timely execution of purchased products • Work with clients and digital team to deliver a superior return on investment for the digital campaign • Once campaign is underway, work with clients and POD to review results and work with POD to optimize the campaign against key performance indicators • Evaluate client’s Google Analytics to help analyze campaign effectiveness • Serve as project manager between client and team for ad creation • At the end of the campaign, review custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell • Troubleshoot invoicing/reconciliation with reporting and co-op Last Date for consideration: Position is open until filled. Applicants may send cover letter and resume to: charlotte.jobs@bbgi.com. Beasley Media Group, LLC is an Equal Opportunity Employer. |
App Date | Until Filled |