Digital Account Executive

WRAL Digital Solutions, Capitol Broadcasting Company

Title: Digital Account Executive

Location: Raleigh, NC

Application: https://app.jobvite.com/j?aj=oI9SefwH&s=NC_Assn._of_Broadcasters

WRAL Digital Solutions, part of Raleigh-based Capitol Broadcasting Company, is looking for a dynamic addition to our sales team. We are looking for a hunter who is passionate about digital marketing and isn’t afraid to roll up their sleeves and go after new business. This position requires someone who is a self-motivated, quick-thinking, solution-oriented, consultative seller with a positive attitude.

Responsibilities include:

Prospecting and developing new business on a consistent basis.
Establishing credibility with local business and agencies as a digital advertising expert.
Meeting with clients to determine their needs and recommending appropriate solutions.
Following a sales process to identify prospects, schedule appointments, uncover opportunities, present proposals, and close new business.
Achieving monthly assigned budget.
Maintaining and growing your book of business.
Working with ad operations to build strategy, monitor campaigns, and review results.
Regularly meeting with current clients to share the effectiveness of their campaigns and discuss new products/solutions to help them meet their goals.
Staying current on industry trends and best practices.
Using a CRM to log sales activities, manage pipeline, and forecast.

Requirements:

Must reside in Raleigh-Durham market.
Minimum 2 years of digital advertising sales experience.
Bachelor’s Degree preferred – or equivalent work experience.
Demonstrated success in developing, maintaining and growing sound relationships with new businesses and a track record of meeting sales goals.
A high degree of self-motivation, accountability, and the ability to work well within an individual and team environment.
Excellent organizational, communication and presentation skills.
Experience selling products such as digital display, SEM, SEO, and websites is preferred.
Google Analytics and Google Ad Words certification is preferred.
A valid driver’s license with clean driving record required.

A pre-employment drug screening is required. EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify.

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the American Underground startup hub in Durham, NC; Holly Springs Salamanders in Holly Springs, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.

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