Details
 

06/10/2024

Digital Content Producer

CBS 17/WNCN-TV

Category:
Digital Media
Position/Title:
DIGITAL CONTENT PRODUCER
Details:

Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

  • Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
  • Excellent at writing headlines that grow audience and engagement
  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
  • Understand different ways to tell a story, particularly producing short videos and choosing great photos
  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
  • Promote and distribute news content on social media

Skill/ Experience Requirements

  • 2 years of experience in digital content and journalism
  • Capable of researching, interviewing, and writing original news articles
  • Clever headline writer that gets readers to click
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Knowledge of SEO best practices and AP Style
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly
  • Strong communicator
  • Some schedule flexibility (nights, weekends)
  • Regularly meets measurements of success
  • Strong understanding of Google Analytics; Chartbeat experience a plus
  • Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

 

 


EOE/Minorities/Females/Disabled/Veterans Drug/Background Screen. Qualified applicants can apply online at www.mediageneral.com.
Vacancy Type:
Full Time
Date Posted:
6/10/2024
Closing Date:
7/10/2024
City:
Raleigh - 27609
State:
North Carolina
URL:
http://https://nexstar.wd5.myworkdayjobs.com/en-US/nexstar/details/Digital-Producer_REQ-31892-1
Experience:
  • Produce, organize, write, and edit content for newscast
  • Collaborate with news producers and managers to conceptualize, produce and present content on multiple media platforms
  • Regularly confer with other team members to pick strongest editorial piece produced daily and optimize those articles for the web sites
  • Own the editorial and creative development and coverage of assigned stories across multiple platforms, including but not limited to broadcast, digital and web
Requirements:
  • Bachelor's degree in Communications/Journalism or related degree required 
  • One year minimum experience in newsgathering and/or production
  • Experience writing, producing and editing on a desktop editing system
  • Knowledge and understanding of various media platforms
  • Basic understanding and demonstration of multi-media file formats and strong computer skills
  • Understand the importance of social media
Contact:
Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar
Apply Online URL:
https://nexstar.wd5.myworkdayjobs.com/en-US/nexstar/details/Digital-Producer_REQ-31892-1
Job Req #:
31892

***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****

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