Marketing Creative Content Producer


Company WXII-TV
Position Marketing Creative Content Producer
Description If you want to create content that influences tens-of-thousands, while working for a company that believes in social equity and community service, then WXII 12/WCWG, (NBC & The Triad CW), the NBC station in Winston-Salem, NC is your next home. We are looking for a Multimedia Marketing Producer to join our in-house and in-person creative team. This job will have you writing, producing, and editing original content for all platforms, including YouTube, Facebook, Twitter, Instagram, TikTok and broadcast TV. Our content includes locally produced News, special events and Community Partner campaigns, Network and Syndicated Shows, and all forms of digital and OTT content as well as "Own the Moment" opportunities. That is why the right candidate must be flexible and able to handle other responsibilities that may come along as a result of these broad content opportunity. Getting in front of the right audience to grow our multiple brands is at the core of this job. This position reports to the Creative Services Director.

If you can conceptualize and create clean, contemporary, attention-grabbing work, send us your reel now. Previous experience all elements of integrated marketing content is preferred. Experience working with news, entertainment and sports brands as well as working with vendors, and clients a plus. Must be able to demonstrate knowledge and editing experience with Adobe Premier, After Effects and Photoshop, Canva. To achieve all of the above, you must be a strong team player with a positive attitude and the willingness to work flexible hours including nights, weekends, holidays, and in on-demand situations as the content dictates.


Marketing multiple brands on all linear, digital, and streaming platforms available to the product.

Creation from inception to delivery of influencer content.

Writing, producing, and editing, as assigned daily content as well as long-term campaigns.

Working with community partners to build a more social equitable community.


A minimum of one year’s marketing/social/television promotion experience preferred.

Exceptional knowledge/proficiency with non-linear editing equipment.

Strong organizational skills and ability to prioritize multiple projects in an efficient manner.

Ability to turn out quality product quickly and on demand with accuracy and attention to detail.

Must have and maintain a valid driver’s license with an acceptable driving record as defined by employer.

In-person attendance is required.

Related military experience will be considered.


Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.


Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs


Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Contact Danielle Monteferrante

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