Details
 

05/03/2019

Digital Account Executive

CBS 17

Category:
Sales
Position/Title:
Digital Account Executive
Details:
The Account Executive, Digital Media Sales is responsible for generating digital revenue through the strategic selling of our Digital Marketing Services offerings. 
Vacancy Type:
Full Time
Date Posted:
5/2/2019
Closing Date:
6/2/2019
City:
Raleigh - 27609
State:
North Carolina
Experience:
  • Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
  • Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
  • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
  • Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
  • Establish, maintain and grow relationships with advertisers and agencies 
  • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
  • Consistently communicate with clients on all business activity
  • Complete knowledge of the market and competitive landscape
  • Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
  • Meet and exceed performance management targets for account activity and revenue generation
  • Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
  • Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

Requirements & Skills:

  • BA or BS in Business, Marketing or Advertising preferred     
  • 5+ years of digital media sales and marketing experience preferred
  • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
  • Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
  • Effective communication and client presentation skills
  • Ability to interact with high-level decision makers
  • Ability to sell through a consultative sales experience
  • Ability to sell a vast array of products
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proven ability to meet and exceed sales goals and secure revenue goals
  • Interest and passion for digital trends and how they relate to the media/ broadcast industry
  • Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
  • Resourceful, self-motivated and a skillful multI-tasker
  • Strategic foresight
  • Fluency in English
  • Valid driver’s license with an acceptable driving record

Physical Demands & Work Environment:

The Digital Media Sales Account Executive must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

Requirements:

Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements. Strong oral, problem solving, communications, writing, negotiation and presentation skills. Well organized, professional, high energy and detail-oriented. Confident, flexible, multi-tasker, and able to work independently. Knowledge of Nielsen ratings a plus. *Strong MS Office skills including Word, Excel, and PowerPoint required.

Additional Information:
8:30am - 5:30pm M-F
Contact:
Apply online at: https://broadcastcareers-nexstar.icims.com
Apply Online URL:
www.nexstar.tv
Job Req #:
2019-5115

***** EOE/MINORITIES/FEMALES/VETERANS/DISABLED *****

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