Position/Title: Digital Account Executive |
Details: The Account Executive, Digital Media Sales is responsible for generating digital revenue through the strategic selling of our Digital Marketing Services offerings. |
Experience:
- Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
- Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
- Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
- Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
- Establish, maintain and grow relationships with advertisers and agencies
- Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
- Consistently communicate with clients on all business activity
- Complete knowledge of the market and competitive landscape
- Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
- Meet and exceed performance management targets for account activity and revenue generation
- Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
- Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget
Requirements & Skills:
- BA or BS in Business, Marketing or Advertising preferred
- 5+ years of digital media sales and marketing experience preferred
- Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
- Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to sell through a consultative sales experience
- Ability to sell a vast array of products
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals and secure revenue goals
- Interest and passion for digital trends and how they relate to the media/ broadcast industry
- Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
- Resourceful, self-motivated and a skillful multI-tasker
- Strategic foresight
- Fluency in English
- Valid driver’s license with an acceptable driving record
Physical Demands & Work Environment:
The Digital Media Sales Account Executive must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.
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Requirements:
Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements. Strong oral, problem solving, communications, writing, negotiation and presentation skills. Well organized, professional, high energy and detail-oriented. Confident, flexible, multi-tasker, and able to work independently. Knowledge of Nielsen ratings a plus. *Strong MS Office skills including Word, Excel, and PowerPoint required.
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Additional Information: 8:30am - 5:30pm M-F |
Apply Online URL: www.nexstar.tv |