Digital Account Executive

CBS 17

Digital Account Executive
The Account Executive, Digital Media Sales is responsible for generating digital revenue through the strategic selling of our Digital Marketing Services offerings. 
Vacancy Type:
Full Time
Date Posted:
Closing Date:
Raleigh - 27609
North Carolina
  • Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
  • Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
  • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
  • Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
  • Establish, maintain and grow relationships with advertisers and agencies 
  • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
  • Consistently communicate with clients on all business activity
  • Complete knowledge of the market and competitive landscape
  • Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
  • Meet and exceed performance management targets for account activity and revenue generation
  • Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
  • Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

Requirements & Skills:

  • BA or BS in Business, Marketing or Advertising preferred     
  • 5+ years of digital media sales and marketing experience preferred
  • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
  • Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
  • Effective communication and client presentation skills
  • Ability to interact with high-level decision makers
  • Ability to sell through a consultative sales experience
  • Ability to sell a vast array of products
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proven ability to meet and exceed sales goals and secure revenue goals
  • Interest and passion for digital trends and how they relate to the media/ broadcast industry
  • Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
  • Resourceful, self-motivated and a skillful multI-tasker
  • Strategic foresight
  • Fluency in English
  • Valid driver’s license with an acceptable driving record

Physical Demands & Work Environment:

The Digital Media Sales Account Executive must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.


Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on the effective use of online/digital and interactive advertisements. Strong oral, problem solving, communications, writing, negotiation and presentation skills. Well organized, professional, high energy and detail-oriented. Confident, flexible, multi-tasker, and able to work independently. Knowledge of Nielsen ratings a plus. *Strong MS Office skills including Word, Excel, and PowerPoint required.

Additional Information:
8:30am - 5:30pm M-F
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