Brand Manager


Media - Journalism - Newspaper
Brand Manager - 007484
Primary Industry:
Broadcasting - Radio - TV
Manage Others:

WCNC Charlotte is seeking a talented and disciplined Brand Manager to oversee all aspects of our brand. This individual is responsible for facilitating, nurturing and growing the brand and its sub-brands to maximize market share and improve the organization's competitive position.

Reporting to the station's marketing director, the brand manager is a subject matter expert on brand and works inside the station's marketing department. The individual will collaborate with necessary internal and external partners to bring the brand to life. They will facilitate the strategic development of the brand and provide internal guidance to all who impact the brand across platforms.  They ensure all touchpoints of the station are in brand compliance including all advertising and promotion, multiplatform content, sales partnerships, social media extensions, live events, internal marketing and more.

  • Champion the brand in all station efforts. Educating stakeholders on brand and how to incorporate brand-thinking into their individual work areas.
  • Developing a culture of clarity, commitment and empowerment in partnership with HR and station leaders.
  • Partnering with internal research team to gather, analyze, report on and apply key audience insights that affect brand growth.
  • Developing, regularly reviewing, training staff on and ensuring strict adherence to station brand guidelines.
  • Governing the brand and achieving a high level of organizational consistency across platforms by continuously monitoring brand expressions, tracking all creative assets, providing ongoing critiques, etc.
  • Develop and lead activation of strategic marketing campaigns including community events, strategic partnerships and external marketing efforts.
  • Partner on the development and delivery of compelling, brand-centric content alongside multiplatform content and marketing leaders.
  • Work with marketing director to recruit and retain best in class creative talent.
  • Identify, recommend and manage external marketing and advertising buys.
  • Develop, maintain and track budgets and project schedules.
  • Ability to write copy, edit, and shoot video for branded creative content across various platform a plus, but not mandatory.

We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.

Vacancy Type:
Full Time
Date Posted:
Closing Date:
North Carolina
5 Year(s)
  • Bachelor's degree
  • 7+ years of experience in related field with record of success in brand building
  • Strong organizational, communication, time management and interpersonal skills
  • Experience with Adobe CC preferred

The ideal candidate is humble, professional and flexible with a strong ability to work in a fast-paced, dynamic media environment. They can set goals and manage competing priorities. They bring a positive attitude to the workplace and fearlessly push the envelope. They can effectively manage, connect, collaborate and act as a liaison with internal and external partners. They are a big picture thinker, able to look 6-18 months ahead to ensure the vision of the brand while operating with a sense of urgency in the present. They have a high EQ and are comfortable working with a variety of stakeholders across departments including but not limited to news and content, digital, human resources, department heads and station leadership, corporate executives and more. 


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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