Media - Journalism - Newspaper
Brand Manager - 007484
Broadcasting - Radio - TV
WCNC Charlotte is seeking a talented and disciplined Brand Manager to oversee all aspects of our brand. This individual is responsible for facilitating, nurturing and growing the brand and its sub-brands to maximize market share and improve the organization's competitive position.
Reporting to the station's marketing director, the brand manager is a subject matter expert on brand and works inside the station's marketing department. The individual will collaborate with necessary internal and external partners to bring the brand to life. They will facilitate the strategic development of the brand and provide internal guidance to all who impact the brand across platforms. They ensure all touchpoints of the station are in brand compliance including all advertising and promotion, multiplatform content, sales partnerships, social media extensions, live events, internal marketing and more.
We are an Equal Opportunity Employer and value the benefits of diversity in our workplace.
The ideal candidate is humble, professional and flexible with a strong ability to work in a fast-paced, dynamic media environment. They can set goals and manage competing priorities. They bring a positive attitude to the workplace and fearlessly push the envelope. They can effectively manage, connect, collaborate and act as a liaison with internal and external partners. They are a big picture thinker, able to look 6-18 months ahead to ensure the vision of the brand while operating with a sense of urgency in the present. They have a high EQ and are comfortable working with a variety of stakeholders across departments including but not limited to news and content, digital, human resources, department heads and station leadership, corporate executives and more.
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 49 television stations and two radio stations in 41 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 30 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA also delivers innovative and unparalleled solutions for advertisers through TEGNA Marketing Solutions (TMS). TMS is a one-stop shop that helps businesses thrive through an unmatched suite of services and solutions that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
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