Details
 

11/26/2019

Manager, National Sales

WGHP-TV

Category:
Media - Journalism - Newspaper
Position/Title:
Mgr, National Sales
Details:

The National Sales Manager is responsible for all FOX 8, AntennaTV and MyFOX8.com sales activity through the COXReps national offices.  Monitors and evaluates national rep’s sales performance; assists in training and development of sales representatives; participates in setting and is accountable for meeting financial goals; establishes and maintains positive working relationships with major agencies/clients.

Vacancy Type:
Full Time
Date Posted:
11/19/2019
Closing Date:
12/19/2019
City:
High Point - 27263
State:
North Carolina
Experience:
  • Undergraduate degree in marketing or equivalent-related experience
  • Minimum of five years’ experience in television sales
  • Requires analytical and technical skills to analyze markets and to package, price, and sell available airtime
  • Requires knowledge of sales, research and agency operations to train, motivate, direct and evaluate the performance of sales staff
Requirements:
  • Develop and execute strategies to achieve national sales budget and/or share across multiple media platforms
  • Create and implement new ideas for generating revenue for all of our platforms.
  • Estimates the annual amount of advertising dollars to be spent in the marketplace and establishes a sales goal of a percentage of that amount.
  • Works with Sales Managers to price station inventory to maximize revenue.
  • Works with National Sales Coordinator to section and pre clear orders.
  • Works makegood dollars back in in a timely manner.
  • Focuses national rep on stations goals and objectives.
  • Creates a national action plan with target accounts and strategies.
  • Keeps rep updated of station policies, rates, selling opportunities, programming and success stories.
  • Builds and maintains strong relationships with reps and national buyers, planners and account managers.
  • Initiates and maintains local contacts that have influence in the national marketplace.
  • Keep Director of Sales informed with daily updates, weekly and monthly reports.
  • Monitors competitive national sales activity on weekly basis from reports provided by internal and external monitoring sources.
  • Monitors performance of national representative firm through on-going evaluation of various areas including billing growth, share increase, success at selling specials, pre- and post-sell efforts, attention to buyers’ and station’s needs and provides direction and guidance in developing sales goals and strategies to effectively meet these goals.
  • Assists rep in preparing sales presentations of major sports events and specials by gathering data from various station sources and overseeing preparation and presentation.
  • Works effectively and harmoniously with the other departments at the station.
  • Work closely with the national sales coordinator and assist in the training and development of FOX 8 and rep firm sales personnel.
  • Back up the Local Sales Manager and Political Business
  • Other duties as assigned.
Contact:
For consideration please apply to www.tribunemediacareers.com
Apply Online URL:
www.tribunemediacareers.com

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