Category: Media - Journalism - Newspaper |
Position/Title: Mgr, National Sales |
Details:
The National Sales Manager is responsible for all FOX 8, AntennaTV and MyFOX8.com sales activity through the COXReps national offices. Monitors and evaluates national rep’s sales performance; assists in training and development of sales representatives; participates in setting and is accountable for meeting financial goals; establishes and maintains positive working relationships with major agencies/clients.
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Experience:
- Undergraduate degree in marketing or equivalent-related experience
- Minimum of five years’ experience in television sales
- Requires analytical and technical skills to analyze markets and to package, price, and sell available airtime
- Requires knowledge of sales, research and agency operations to train, motivate, direct and evaluate the performance of sales staff
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Requirements:
- Develop and execute strategies to achieve national sales budget and/or share across multiple media platforms
- Create and implement new ideas for generating revenue for all of our platforms.
- Estimates the annual amount of advertising dollars to be spent in the marketplace and establishes a sales goal of a percentage of that amount.
- Works with Sales Managers to price station inventory to maximize revenue.
- Works with National Sales Coordinator to section and pre clear orders.
- Works makegood dollars back in in a timely manner.
- Focuses national rep on stations goals and objectives.
- Creates a national action plan with target accounts and strategies.
- Keeps rep updated of station policies, rates, selling opportunities, programming and success stories.
- Builds and maintains strong relationships with reps and national buyers, planners and account managers.
- Initiates and maintains local contacts that have influence in the national marketplace.
- Keep Director of Sales informed with daily updates, weekly and monthly reports.
- Monitors competitive national sales activity on weekly basis from reports provided by internal and external monitoring sources.
- Monitors performance of national representative firm through on-going evaluation of various areas including billing growth, share increase, success at selling specials, pre- and post-sell efforts, attention to buyers’ and station’s needs and provides direction and guidance in developing sales goals and strategies to effectively meet these goals.
- Assists rep in preparing sales presentations of major sports events and specials by gathering data from various station sources and overseeing preparation and presentation.
- Works effectively and harmoniously with the other departments at the station.
- Work closely with the national sales coordinator and assist in the training and development of FOX 8 and rep firm sales personnel.
- Back up the Local Sales Manager and Political Business
- Other duties as assigned.
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Contact: For consideration please apply to www.tribunemediacareers.com |
Apply Online URL: www.tribunemediacareers.com |