Digital Content Producer


Media - Journalism - Newspaper
Digital Content Producer - 14561

WCNC, TEGNA’s NBC station in Charlotte, North Carolina, is searching for a Digital Content Producer who thrives in a fast-paced environment and has a vision for what local news should be on digital, social and OTT streaming platforms. This person will have an audience-first approach to produce and distribute WCNC Charlotte’s editorial content, both written and video, across all WCNC Charlotte’s digital, mobile, app, streaming and social media platforms. This position is a member of our news content team focused on our mobile audience experience and community engagement.

WCNC Charlotte Digital Content Producers are leaders in the newsroom who are responsible for quality content and audience experience on all WCNC Charlotte digital, social and streaming platforms including content production, presentation and distribution. They have their finger on the pulse of the viewers, listening to what they want to know and responding with verified answers. They help create multiple platform storytelling through all WCNC Charlotte platforms including, but not limited to, broadcast, digital and social by collaborating with all content creators and producers. They enterprise content through social listening, stay plugged into the community, pitch stories and produce original content for our audience whenever and wherever they are, on whatever device they are using at the time.


• Produce audience first, engaging storytelling through digital articles, videos, photo galleries, social media, push alerts, live streams and interactive elements

• Compile, shoot and/or edit videos for WCNC Charlotte digital platforms, such as YouTube and Roku

• Focus on accuracy and balance in articles and social content through copy editing and are willing to help train staff on digital best practices

• Social listening: Monitor social chatter and track trending stories via Taboola, CrowdTangle, Google Trends, Reddit and other methods. Those things should be pitched to the newsroom and reported on digitally

• Urgently and aggressively report news as it happens online (strong breaking news skills)

• Generate web traffic through Search Engine Optimization best practices, website and app management, push notifications and application of advanced social media skills

• Coordinate with all newsroom departments on content coverage, broadcast-digital coordination, marketing efforts and social listening

• Use digital and social analytics to inform editorial decisions

• Assist reporters and anchors in the creation of native-feeling social content

• Implement best practices on WCNC Charlotte digital and social platforms

• Ensure newsroom upholds journalistic integrity and the WCNC Charlotte brand across platforms

Vacancy Type:
Full Time
Date Posted:
Closing Date:
North Carolina
3-5 yrs


• Two years’ experience working as a digital producer or digital journalist preferred

• Excellent AP Style writing, editing, proofreading and copy-editing skills

• Superb communication skills

• Basic video and graphic production skills and knowledge using Adobe Photoshop and Premiere

• Ability to prioritize, re-prioritize and manage requests from various sources with an ability to work well with varied personalities within deadlines

• Outstanding interpersonal, organizational and time-management skills

• Sound news judgment and ability to work both autonomously and as a part of a team

• Interest in digital metrics and preferably has experience with Google Analytics, CrowdTangle and Taboola



TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

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