Sales Account Executive


Sales Account Executive
CBS17 has an immediate opening for a goal oriented sales professional. We have all the sales tools and resources in order for you to succeed. Responsibilities include growing existing client billing, cultivating new business, and the ability to generate digital and non-traditional revenue. Applicants for this position must be driven, self-motivated professionals looking to take the next step in their career. Individuals with a passion for winning, great attitude and a competitive spirit are the ideal candidates for this position. EOE/Minorities/Females/Veterans/Disabled. Background check screening required. 
Vacancy Type:
Full Time
Date Posted:
Closing Date:
RALEIGH - 27609
North Carolina

The Sales Account Executive Sales is responsible for linear TV and digital revenue through the strategic selling of our linear and digital marketing offerings.

  • Service as the sales marketing lead driving revenue from all marketing services for clients across all channels—tv, mobile, tablet and web
  • Develop and execute go-to-market sales strategies that result in exceeding revenue targets
  • Responsible for delivering and marketing a powerful suite of local marketing products and services that help local SMB’s grow successfully
  • Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth
  • Establish, maintain and grow relationships with advertisers and agencies
  • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
  • Consistently communicate with clients on all business activity
  • Complete knowledge of the market and competitive landscape
  • Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
  • Meet and exceed performance management targets for account activity and revenue generation
  • Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
  • Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget
  • BA or BS in Business, Marketing or Advertising preferred
  • 2+ years of media sales and marketing experience preferred
  • Significant knowledge of the linear TV and digital advertising landscape including Broadcast TV, Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
  • Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
  • Effective communication and client presentation skills
  • Ability to interact with high-level decision makers
  • Ability to sell through a consultative sales experience
  • Knowledge of Wide Orbit Traffic and Wide Orbit Media Sales a plus
  • Ability to sell a vast array of products
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proven ability to meet and exceed sales goals and secure revenue goals
  • Interest and passion for digital trends and how they relate to the media/broadcast industry
  • Strategic thinker with strong ability to translate complex ideas into succinct and compelling sales narratives
  • Resourceful, self-motivated and skillful multi-tasker
  • Strategic foresight
  • Valid driver’s license with an acceptable driving record
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