National Sales Manager


Company WXII-TV
Position National Sales Manager
Description WXII and WCWG, the NBC and CW affiliates in Winston-Salem, NC are looking for a passionate, analytical, and creative National Sales Manager who is up to the challenge of selling across multiple platforms. You will lead the national sales team to exceed revenue goals and collaborate with the Local Sales Manager on local sales and inventory management when needed. Client engagement is a top priority. You should handle multiple challenges simultaneously and be excellent in broadcast sales negotiation. Hearst Television provides the best multi-platform products, a talented team, and excellent compensation. You will report to the General Sales Manager.


Set the tone for the national sales department by providing guidance and observing mutually agreed-upon sales goals and priorities.

Lead our national rep firm sales team with clear direction on expectations and strategies.

Develop strategies to achieve national sales goals across multiple media platforms.

Work with the Local Sales Manager and General Sales Manager to foster a positive sales environment.

Work with the national rep firm on forecasting, negotiations, and planning, and coach and inspire our team of national reps to grow share.

Negotiate all national business and work with the national sales assistant on preempts and orders.

Lead the station’s political sales efforts, including tracking of payments, fulfillment of public file posting responsibilities, and creation of political pricing guidelines along with the General Sales Manager.

Forecast national broadcast revenue.

Meet with agency buyers, planners, and media directors to build relationships and collaborate on achieving the goals of both the agency and the station.

Support the Local team to help build account share or leverage client relationships.

Achieve or exceed the national revenue budget.

Work with the General Sales Manager on inventory management and pricing, and reporting and forecasting.


3+ years in media sales or management experience

Have experience with Wide Orbit, Wide Orbit Media Sales, and Matrix.

Understand how to build internal and external relationships.

Have an acute understanding of how to forecast future revenue.

Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, web, mobile, and multi-cast.

Take full ownership of national budgets and revenue goals and always develop strategies to overachieve.

Organized and always prepared.

Analyze issues thoroughly to make decisions, solve problems, and find solutions.

Proficient in building media packages, sponsorships, and sales presentations.

Have an excellent understanding of how to price and manage inventory.

Availability for domestic travel for maintenance of National buying contacts.

Valid driver's license and reliable automobile.

Related military experience will be considered.

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate and representative of the communities we serve.


Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner, or dependents would have access to the following benefits.

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs
App Date 10/13/2023
Contact Hearst Careers

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