Position/Title:
Account Executive |
Details:
WBTW News 13 has an opening for an experienced Media Sales Account Executive to add to our dynamic team in Myrtle Beach! This position requires a candidate with a fundamental understanding of broadcast and digital sales combined with a professional drive to succeed. Responsibilities include driving revenue by developing new local direct relationships, selling sponsorships, calling on established agencies and accounts and digital revenue development.
Additional Job Description:
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
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City:
Myrtle Beach - 29577 |
Experience:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, and other office equipment.
- Working knowledge of Wide Orbit Media Sales and Traffic Systems, Matrix for Media, PowerPoint, Excel, etc. a plus.
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Requirements:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, and other office equipment.
- Working knowledge of Wide Orbit Media Sales and Traffic Systems, Matrix for Media, PowerPoint, Excel, etc. a plus.
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