The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals. 
• Establishes credible relationships with local business community. 
• Makes sales calls on existing and prospective clients. 
• Maintains assigned accounts and develops new accounts. 
• Prepares and delivers sales presentations to clients. 
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. 
• Provides clients with information regarding rates for advertising placement in all media. 
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. 
• Works with clients and station personnel to develop advertisements. 
• Performs other duties as assigned.

Minimum one year’s experience in sales, preferably in the media field.

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. 
• Valid driver’s license with an acceptable driving record. 
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them. 
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.